Physical therapy service packages that sell in 2027

What to take away

Seventeen package shapes are listed, not seventeen products to copy. Each is a structure; the content, price and rules are yours to build.
Every row carries the question to settle before it goes on sale: usually the state physical therapy board on scope and supervision, or the payer on whether the service is covered.
A practice should launch two or three, chosen by which empty slots they fill, not by how many it can list.
None of these packages replaces evaluation or treatment a patient may need, and none may be sold with an outcome promise.

How to read the table

The buyer is who pays and why. The slot is what the package takes from the calendar. The question is the first thing to ask before selling it; the licensing and compliance guide covers how to put questions to the board and the payer. The build procedure for any of them is in how to package physical therapy services.

The seventeen shapes

Package	Buyer	Slot it uses	Settle first
1. Post-discharge maintenance series	A patient finishing a plan of care	Treatment-length slots, reduced frequency	Payer: is any of this still covered, and how must it be separated
2. Pre-surgery preparation block	A surgeon's patient before an operation	Short series over a few weeks	Payer coverage; the surgeon's protocol
3. Return-to-sport testing	An athlete or parent	One long assessment slot, sometimes a retest	Board: who may deliver the tests
4. Running or movement analysis	A self-referred adult	One long slot with equipment	Board: is this practice; FTC: no performance claim
5. Strength program for older adults	Self-referred adult or family	Group or individual slots, weekly	Board: supervision if an instructor delivers it
6. Balance program	Self-referred adult or family	Group slots	Board; whether any of it is covered care
7. Workplace ergonomics visit	An employer	Off-site block	Contract; professional liability wording for off-site work
8. On-site employer clinic hours	An employer	A recurring off-site column	Contract; supervision if an assistant staffs it
9. Team or club block	A sports organization	Seasonal off-site hours	Contract; consent for minors
10. Home-visit block	A patient or family	Travel-inclusive slots	Payer: whether home visits are covered; auto insurance
11. Remote check-in series	A patient in a plan of care	Short remote slots between clinic visits	Board telehealth rules; payer coverage
12. Group class series	Self-referred adults	One therapist hour, several buyers	Board: is the class practice, and who may lead it
13. Pelvic or specialty program	A self-referred adult	Individual slots with a credentialed therapist	Board scope; the therapist's credential; privacy of the record
14. Pediatric development series	A parent	Individual slots, often with a parent present	Board; consent; whether covered
15. Chronic condition self-management series	A patient after covered care ends	Mixed individual and group	Payer separation; no outcome claim
16. Fitness-facility partnership sessions	Gym members	Slots delivered in the gym	Contract; the board's view on the setting; liability wording
17. Annual movement check	A past patient	One assessment slot per year	Board: is this an evaluation; whether covered

Picking three

Map the empty slots in the last eight weeks of the calendar by day and time. A package that fills them is additive; one that needs referred patients' slots is not.
Strike every row whose question you cannot answer in writing within a month.
Of what remains, keep the rows whose buyer you already talk to: patients at discharge, a surgeon who refers, an employer who has asked. A package with no existing buyer is a marketing project first.
Rank the survivors by what the slot would collect compared with leaving it empty, using the arithmetic in most profitable physical therapy services.
Launch the top two or three. Write the trigger for dropping each one on the day you launch it.

The rules that apply to every row

The state physical therapy board decides whether a package is physical therapy practice, who may deliver it, and what supervision applies where an assistant or an instructor is involved. The payer decides whether any part of it is a covered service that cannot be sold separately to its member.

For Medicare, start with the coding and billing material on the CMS therapy services page, and check the beneficiary rules in the payer's own documents. The FTC advertising guidance for small business governs what the page says: truthful, substantiated, no promised outcome.

Where a row involves someone other than a licensed therapist delivering sessions, the hiring and training guide covers what that person's role must state and who supervises them.

Records for a package

Every package sold creates a prepaid liability and a session log. The IRS guidance on which records to keep expects a business to show its income and what produced it. For packages that means the signed agreement, the payment, the dated session log and any refund, per buyer. Which line types exist and how they differ is in the services and packages guide.

Common questions

Which of the seventeen sells best?

Nobody can tell you from a page. The one that fills your empty slots with buyers you already know sells best in your practice, and that is what the picking procedure finds.

Can I offer several at once?

You can list several. Launch two or three, because each needs a script for the front desk, a written agreement, an answered board or payer question and a stopping rule, and that work does not scale.